Melannie Pook — Founder & Curator of Legacies
Shaping Stories, Not Just Brands
Every brand has a story. Melannie’s gift is bringing that story to life in a way people remember. She doesn’t see a brand as a logo or an event as a date in the diary. To her, it’s about creating experiences that shift culture, moments that spark connection, and legacies that last well beyond the moment.
It’s this philosophy that led her to create Mellé Co. — a boutique agency with a global outlook and a personal touch.
A Global Perspective, Rooted in Place
Melannie’s journey began in luxury hospitality, where she developed a sharp eye for detail and a deep understanding of what makes people feel valued. From the Whitsundays to some of Asia’s most celebrated destinations, she has worked with resorts, bars, and venues at the top of their game.
Her career has also taken her into education and international guest speaking, where she honed her ability to share knowledge, inspire others, and communicate vision with clarity. This breadth of experience means she brings both global perspective and local sensitivity — understanding that every place, and every brand, deserves its own unique story.
Where Creativity Meets Strategy
Melannie believes the most powerful work happens when creativity and strategy meet. She’s as comfortable dreaming big as she is planning with precision. Her approach combines bold ideas with structured execution, ensuring every brand she touches is not only beautiful, but sustainable, scalable, and purposeful.
This balance is what sets her apart. She doesn’t just create events — she engineers experiences. She doesn’t just launch brands — she positions them to thrive, adapt, and grow long into the future
At the core of everything Melannie does is a clear set of values: innovation, sustainability, and authenticity. These values guide every decision, from the partners she works with to the projects she brings to life.
She believes in creating with intention — crafting experiences that are not wasteful, but meaningful. That respect the culture they’re part of. That highlight the beauty of people and places.
For Melannie, success is not defined by a single moment in the spotlight. It’s about building something that continues to inspire long after the lights go down
Passion with Purpose
A Legacy Mindset
Ask Melannie what drives her, and she’ll tell you it’s not just about creating events or managing brands. It’s about shaping stories that resonate across time. It’s about building a sense of belonging for the people involved. And it’s about leaving a mark that outlives the moment.
“For me, it’s about creating stories that last. Experiences that shape culture. Legacies that stand the test of time.”
Work with the Founder
Every partnership with Mellé Co. is guided by Melannie’s vision and touch. She is personally involved in shaping the strategy, directing the creative, and ensuring every detail reflects the legacy you want to leave.
If you’re ready to create something extraordinary — not just for today, but for the future — Melannie is ready to lead the way.